Footwear Giant Baocheng Bets Heavily on Indonesia in 2022

07 Feb 2022


Abstract: Baocheng Group will focus on the expansion of production in 2022 in Southeast Asia, while Indonesia is the largest expansion area.

A few days ago, it was reported that the footwear giant Baocheng International Group will restart overseas factory expansion in 2022 and set the factory in Indonesia.

Due to the impact of the epidemic this year, the production capacity of Baocheng International Group's Vietnam factory in the first three quarters of 2021 has dropped to 37%. Compared with the Vietnam factory, Baocheng's Indonesian factory has increased its production capacity to 47% in the first three quarters, which is the first time in Indonesia. It temporarily resides in the largest shoe manufacturing base of Baocheng Group. Therefore, without major interference, Baocheng Group's expansion plan in 2022 will focus on Southeast Asia. Among them, in the entire Southeast Asia region, the expansion rate of 100 million Indonesia is the largest.

The group pointed out that Baocheng Group's shoe production capacity has adopted a global layout. Affected by the Sino-US trade war and the epidemic in recent years, the group will continue to strengthen the operating efficiency and manufacturing capabilities of each production base, and at the same time, it is committed to providing fast and flexible manufacturing services. , So as to ensure that the brand customers' more flexible regional procurement strategies and order requirements can be met, and the current rapidly changing market environment can be met.

The footwear business of Baocheng Group is coordinated by Yue Yuen Industrial, a Hong Kong listed company under the group, and the group channel business is in charge of Bao Sheng International, a Hong Kong listed company under Yu Yuen.

In recent years, Yue Yuen's expansion in Southeast Asia has not stopped. For five consecutive years, the production capacity of its Indonesian plant has continued to increase. In 2017, the Indonesian plant's production capacity accounted for 35%, and it will rise to 39% by 2020. In the third quarter, it directly increased to 47%. This year is also the first time that the production capacity of the Indonesian plant has exceeded that of the Vietnamese plant, temporarily becoming the largest production base of Baocheng Group.

In recent years, Baocheng Group has continued to focus on high-quality operational growth and is committed to continuously improving production efficiency and profitability, while being able to increase manufacturing capacity in a timely manner.

Baocheng said that if there is no major event, the orders from the group's brand customers can remain stable and the industry prospects are also developing. In 2022, the production line will continue to expand, and manufacturing will be improved by improving production efficiency, increasing employees, or working overtime. Capacity. At the same time, the group will continue to expand investment in Indonesia. If nothing happens, Baocheng Group's expansion plan in 2022 will focus on Southeast Asia, and Indonesia will be the largest expansion area for the entire Southeast Asia region.


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